Writing a Social Media Policy for Staff
Your team is on social media every day, and sometimes they talk about work. A clear, fair social media policy helps everyone know what is fine, what is not and …
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How to Start a Subscription Box Business
A subscription box looks simple from the outside: a nice package lands on a doorstep every month. Behind it sits a small machine of sourcing, packing, billing, …
Gross Margin Return on Inventory Explained
Every product on your shelves is cash that has been turned into stock and is waiting to turn back into cash, ideally with a profit on top. Gross margin return …
Fundraising for Hardware Startups: What Is Different
Raising money for a physical product is not the same as raising for an app. Hardware founders face longer timelines, upfront inventory, certification and …
Writing Welcome Emails That Convert
The moment someone joins your email list is the moment they are most interested in you. Welcome emails reach people at their most curious, yet many owners send …
Hiring a Fractional CMO: When It Makes Sense
Your startup is doing some marketing. There is a newsletter, a few ads, a social account someone updates when they remember, and maybe an agency or two. What is …
How to Track Spending by Department in a Small Team
When a business is five or fifteen people, every cost tends to land in one big bucket called "expenses." That works until you need to know whether marketing is …