Working Out Your Hourly Rate as a Service Business
Most service businesses pick an hourly rate by looking at what a competitor charges and shaving a little off. That number rarely covers the hours you cannot …
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Building Local Landing Pages for Each Service Area
If you serve customers across several towns or neighborhoods, one generic "Areas we cover" list rarely does the job. Local landing pages give each service area …
Startup Knowledge Transfer When Someone Leaves
In a small startup, one person often carries a whole function in their head: the billing quirks, the investor who prefers calls to email, the reason a setting …
SAFE Conversion Explained: What Happens at the Priced Round
You raised money on SAFEs months or years ago, and now a priced round is on the table. Suddenly everyone is asking how the SAFEs convert, what price they get …
Preparing Your Business for Back-to-School Season
Back-to-school season changes more than the window displays at the stationery shop. Your student staff head back to class, parents rearrange their days, regular …
Revenue per Employee Explained
Revenue per employee is one of the simplest numbers in business: take your annual revenue and divide it by the people it takes to earn it. It is also one of the …
Pop-Up and Signup Form Tools Compared
Pop-ups have a bad reputation, mostly because so many of them are badly done. Used well, a pop-up or embedded signup form is one of the simplest ways to grow an …