Running a Startup Customer Beta for Enterprise Clients
An enterprise customer beta is not a bigger version of a consumer beta. You are inviting a handful of organizations, each with its own security team, …
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Writing a Staff Dress Code
A good staff dress code answers one simple question for your team: "What should I wear to work here?" Written well, it keeps customers' first impressions …
Business Credit Limits: How to Ask for an Increase
A credit limit that fit your business a year ago can feel tight once sales grow, suppliers want bigger orders or the busy season looms. Asking for more is …
Re-Engagement Emails for Inactive Subscribers
Every email list slowly fills with people who stopped reading. They signed up for a reason, then life moved on. Re-engagement emails give those inactive …
Digital Product Delivery Platforms
Selling an ebook, template, preset pack or course file sounds simple: the customer pays and the file arrives. Behind that moment sit checkout, secure downloads, …
Managing Contractors and Freelancers Well
Contractors and freelancers let a small business bring in skills it cannot hire full time, from design and bookkeeping to development and copywriting. The …
Early Payment Discounts: Do They Pay Off?
"2/10 net 30" looks like a tiny line on an invoice. Behind it sits a surprisingly big financial decision, for the business offering the discount and for the one …