Clocks Going Back: Adjusting Hours and Lighting
When the clocks go back, your customers get an extra hour of sleep and your business gets a sudden change of routine. Evenings turn dark an hour earlier, …
More articles
Running a Loyalty Points Boost for Q4
A loyalty points boost is one of the simplest promotions you can run in the final quarter: for a set period, members earn extra points on what they buy. Done …
Q4 Pricing Reviews: When to Raise Prices Before January
The last quarter is when many small businesses quietly decide next year's prices, often in a rush in late December. A planned Q4 pricing review gives you time …
How to Start a Pumpkin Patch or Fall Farm Attraction
A pumpkin patch looks simple from the car park: a field, some hay bales and a lot of orange. Behind it sits a real seasonal business with crops, crowds, permits …
Warrants Explained for Founders
Warrants tend to show up quietly, usually tucked into a venture debt offer or a strategic deal, and many founders sign them without fully understanding what …
How to Start a Party Supply Rental Business
Birthday parties, baby showers, office celebrations and holiday gatherings all need the same things: tables, chairs, linens, backdrops, decorations and serving …
Holiday Gift Guide Marketing for Small Shops
Holiday shoppers rarely know exactly what to buy. They know who they are buying for and roughly what they want to spend. A good gift guide answers that question …