AI for Planning Next Year's Goals
An AI assistant will not decide what your business should aim for next year, but it is a surprisingly good thinking partner while you work that out. Used well, …
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Open Enrollment: Explaining Benefits to Staff
Your team cannot value benefits they do not understand. Open enrollment is the moment when employees decide on health coverage and other benefits for the year …
Free Shipping Thresholds: How to Set Them
"Free shipping on orders over a set amount" is one of the oldest tricks in online retail, and it still works. But pick the wrong number and you either give away …
Gift Card Liabilities Explained
When a customer buys a gift card, the cash lands in your account straight away, but the sale has not really happened yet. Until someone redeems that card, you …
Side Letters in Funding Rounds Explained
The main documents of a funding round get all the attention, but some of the most important promises live in a short extra agreement called a side letter. Side …
Writing Holiday Greeting Emails Customers Open
Every December, inboxes fill with near-identical "Season's greetings" emails that nobody opens. Yours can be different. A holiday greeting email that feels …
How to Start a Toy Store
An independent toy store can be one of the happiest places on a high street: kids with their noses against the glass, parents rediscovering games they loved, …