Thanksgiving Marketing Without the Hard Sell
Thanksgiving falls on 25 November 2027, and for a few days before the big shopping weekend, customers are thinking about family, food and gratitude rather than …
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How to Start a Gift Basket Business
A good gift basket solves a real problem: someone needs a thoughtful present, fast, and does not have time to put one together. A gift basket business turns …
Fundraising for Climate and Clean Energy Startups
Climate and clean energy startups rarely raise money the way a typical software company does. Hardware, pilots and physical projects need more capital for …
Startup Pricing Changes: Announcing a Price Increase
Raising prices is one of the most powerful moves a startup can make, and one of the most nerve-racking. Done badly, it feels like a betrayal to the customers …
Net Promoter Score Tools Compared
Net Promoter Score is one of the simplest ways to hear how customers feel about you, but the tool you use to collect it shapes how useful the answers are. This …
Managing Lost Property and Customer Items
Gloves on a cafe chair, a phone in a fitting room, a scarf after the office party, a coat left at a salon. As the season gets colder and busier, customers leave …
Bonfire Night and Fireworks Season Promotions
Bonfire Night lands on 5 November, and the weeks around it are full of cold evenings, local displays and people looking for something warm to eat, wear or do. …