Revenue Forecasting by Sales Channel
A single revenue number for next year hides more than it shows. Your website, your shop counter, a marketplace and a handful of wholesale accounts all grow, …
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Running a 12 Days of Christmas Promotion
A 12 Days of Christmas promotion gives customers a reason to check in with you every day for nearly two weeks. Done well, it builds excitement, moves the right …
Launching a Startup on Product Hunt
A Product Hunt launch can put your startup in front of thousands of curious early adopters in a single day, or it can come and go without anyone noticing. The …
Fundraising After a Failed Round
A round that does not close can feel like a verdict on you and your company. It usually is not. Rounds fail for reasons you can name and often fix: timing, …
Accounts Payable Automation Tools Compared
If paying suppliers still means forwarded emails, a spreadsheet of due dates and a Friday afternoon of bank transfers, accounts payable automation can give you …
Holiday Code Freeze: Shipping Safely in December
December is a strange month for a startup product team. Customers are busy, half your engineers are about to take time off and the cost of a broken release goes …
Packaging Inserts That Drive Repeat Orders
The moment a customer opens your parcel is the one time you have their full, happy attention. A well-planned packaging insert uses that moment to make the …