Gross Margin by Customer Segment Explained
Your overall gross margin tells you how profitable your sales are on average. But averages hide a lot. Some customers buy at full price with little fuss, while …
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Contest and Giveaway Tools Compared
A giveaway can be run from a spreadsheet and a social post, right up until a few hundred people enter and you need to check entries, collect consent and pick a …
Fundraising for Second-Time Founders
Your second startup comes with advantages your first one never had: a network, a track record and hard-won lessons. It also comes with new traps, from raising …
Startup Customer Escalations: Handling Them Calmly
Sooner or later, an important customer will be upset enough to go over the head of your support inbox and email the founder directly. How your startup handles …
Negotiating Annual Contracts With Vendors
Late December is when a surprising number of vendor contracts quietly roll over for another year. Software, cleaning, waste collection, equipment leases, …
Writing an Annual Report for a Small Business
An annual report is not just for big public companies. For a small business, a short, honest report on the year gives your team, partners, lender or investors a …
How to Start a Holiday Decoration Takedown Service
Putting up decorations feels festive. Taking them down in the gray days of January feels like a chore, and many households and small businesses would gladly pay …