Brand Partnerships With Complementary Businesses
Some of the best customers you have not met yet already shop with a business next door to yours. A florist and a bakery, a bike shop and a cafe, a bookkeeper …
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Startup Account-Based Selling for Small Teams
Account-based selling sounds like something only big companies with large sales teams can afford. In practice, it suits small startups better than almost any …
Setting Staff Goals for the New Year
The first week of January is when your team is most open to a fresh start. Setting staff goals now, while the year is still clean, turns your plans into …
Founder Loans to the Company Explained
Plenty of companies are kept alive in their first year by the founder's own savings. Sometimes that money goes in as equity, but often it goes in as a loan, …
A/B Testing Tools for Small Websites Compared
A/B testing promises to settle website debates with data instead of opinions. For a small site, though, the right tool matters less than whether you have enough …
Gift Card Redemption Campaigns in January
December fills your till with gift card sales. January is when those cards come back through the door, or quietly sit in a drawer until they are forgotten. A …
Renting Out Your Shop Space After Hours
Your shop pays rent around the clock but earns money for only part of the day. Renting out the space in the evenings or on closed days to workshop hosts, pop-up …