Late-Summer Events to Bring Customers In
Long evenings, relaxed weekends and people looking for something to do: late summer is a lovely time to invite customers in. A small, well-planned event can …
Format
Tips
Fourth of July Promotions for Small Businesses
The Fourth of July is one of the friendliest marketing moments of the year: people are off work, in a good mood and out shopping for food, outfits, gifts and …
Canada Day and Summer Holiday Promotions
Summer holidays arrive on the same dates every year, yet many small businesses still scramble to post something the night before. With a little planning, Canada …
Juneteenth: How Businesses Can Mark It Respectfully
Juneteenth, on 19 June, marks the end of slavery in the United States and is now a US federal holiday. More businesses now acknowledge it, which is welcome, but …
Pride Month Marketing: Doing It Authentically
June is Pride Month, and every year more small businesses want to take part. That is a good instinct, but customers can tell the difference between a brand that …
Memorial Day Promotions That Respect the Holiday
Memorial Day weekend is one of the busiest shopping weekends of the year in the US, and it is also a day set aside to remember people who died serving in the …
Father's Day Marketing Ideas for Small Businesses
Father's Day falls on Sunday 20 June 2027 in both the US and the UK, which gives you about five weeks from mid-May to plan something people actually want. …