How to Market to Last-Minute Holiday Shoppers
Every year, plenty of people are still hunting for gifts days before Christmas. They are not looking for the lowest price. They want certainty: something good …
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12 Local Holiday Marketing Ideas for Brick-and-Mortar Shops
Big retailers win the holidays with budgets. Local shops win with proximity, personality and community. These 12 ideas help a brick-and-mortar business turn the …
12 Ways to Handle Difficult Customers Calmly (Without Giving Away the Store)
Angry, demanding or rude customers are part of running any business. The goal is not to win the argument. It is to stay calm, solve what can be solved and …
12 Email Marketing Tips to Get More Opens and Clicks
Email is one of the few marketing channels you own outright, but only if people open, read and click. These 12 tips cover the whole process, from building the …
10 Low-Budget Ways to Get More Local Customers
You do not need a big advertising budget to fill a local business. Most new customers find you through a map search, a friend's recommendation or a walk past …
12 Instagram Marketing Tips for Small Businesses
Instagram can bring a small business steady customers, or it can swallow hours a week with nothing to show for it. The difference usually comes down to a clear …
10 Copywriting Formulas That Make Marketing Easier to Write
A blank page is the hardest part of writing marketing copy. Copywriting formulas give you a structure to fill in, so you spend your energy on what to say …