12 Holiday Marketing Mistakes Small Businesses Make (and How to Avoid Them)
The holiday season rewards preparation and punishes improvisation. Most small businesses do not fail at holiday marketing because of a bad idea. They fail …
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Accounts Receivable: How to Get Paid Faster Without Losing Customers
Late payments are not a customer-service problem to be endured. They are a process problem to be fixed. Most of the delay in getting paid happens before the …
25 Interview Questions for Small Business Hiring (and What to Listen For)
A good interview is not a friendly chat or an interrogation. It is a structured conversation that shows how someone has worked in the past and how they think. …
25 Holiday Social Media Post Ideas for Small Businesses
Running out of things to post is easy in December, when you are busiest. These 25 holiday social media ideas give you a full season of content that sells …
Pricing Psychology: 10 Tactics Backed by Research
Customers do not evaluate prices the way a spreadsheet does. They compare, anchor, round and react to how a number looks before they think about what it buys. …
How to Negotiate Better Payment Terms With Suppliers
Every extra day you get to pay a supplier is a day of interest-free financing. Most small businesses never ask for it. Here is how to prepare, what to ask for, …
12 Holiday Promotion Ideas That Aren't Just Discounts
Price cuts are the easiest holiday promotion to run and often the most expensive. Every percent off comes straight out of your margin, and customers can learn …