How to Run a Crowdfunding Campaign on Kickstarter
A Kickstarter campaign can fund your first production run, prove there is demand for your idea and turn early backers into lifelong fans, all without giving …
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Marketing to Older Customers Respectfully
Older customers are often loyal, thoughtful and ready to spend on things that genuinely improve their lives. Yet a lot of marketing either ignores them or talks …
Handling No-Shows and Late Cancellations
An empty appointment slot is time you can never sell again. Whether you run a salon, a clinic, a studio or a consultancy, no-shows and late cancellations …
How to Start a Summer Camp Business
Parents need somewhere safe, fun and reliable for their kids during the long school break, and many of them start searching in spring. A summer camp business …
Managing Supplier Price Increases
A letter or email lands from a supplier: prices go up next month. It is one of the most common moments in small business life, and one of the most stressful. …
Reels and Short Videos for Small Brands
Short vertical videos have become one of the easiest ways for a small brand to show up in front of new people, and you do not need a studio, a script team or a …
Local SEO Citations: Getting Listed in the Right Places
When someone nearby searches for a plumber, a cafe or a hair salon, search engines and map apps lean on more than your website. They look at where else your …