How to Set Startup OKRs for the First Time
OKRs can help a small team pull in the same direction, or they can turn into a spreadsheet nobody opens after week two. The difference is usually how you set …
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Guide
How to Use a Data Room During Fundraising
A data room is where investor interest turns into investor confidence. When a fund says "we'd like to dig in," a well-organized data room lets them find answers …
Influencer Contracts: What to Include
Working with creators can put your products in front of exactly the right people, but a friendly DM and a handshake emoji is not a plan. A clear influencer …
Running a Small Business While on Vacation
Summer is close, and that trip you keep postponing deserves to happen. The trick is not to disappear and hope for the best, nor to spend the whole holiday …
How to Start a Mobile Massage Business
A mobile massage business lets you take your hands, your table and your calm to the client instead of paying rent on a treatment room. It is a lean way to work …
Startup Hiring for Culture Add, Not Culture Fit
"Culture fit" sounds harmless, but in a small startup it often turns into hiring people who think, talk and look like the founders. Hiring for culture add flips …
Equity Crowdfunding Campaign Checklist
Equity crowdfunding lets your customers, fans and community buy a small piece of your company, often for modest amounts each. It can raise real money and build …