Retargeting Basics for Small Online Shops
Most people who visit a small online shop leave without buying. That is normal, not a failure. Retargeting gives you a polite second chance to remind those …
Format
Guide
Profit Sharing Plans for Small Teams
When a small team works hard and the business has a good year, sharing some of the profit feels like the right thing to do. Done well, a profit sharing plan …
Air Conditioning and Energy Costs in Summer
When the first proper heat of summer arrives, the air conditioning goes on and stays on, and a few weeks later the energy bill tells the story. The good news is …
Building a Media Kit for Your Small Business
When a journalist, podcast host, event organizer or potential partner wants to feature your business, they usually want the same things: a short description, a …
Summer Fundraising: Does Timing Matter?
Founders often hear that summer is a bad time to raise money because "everyone is on vacation." There is some truth in it, but the full picture is more useful. …
How to Start a Gardening Service
Plenty of people love having a beautiful garden but simply do not have the time, energy or know-how to keep it that way. A gardening service fills that gap with …
Writing Release Notes Customers Actually Read
Your team spends weeks building a new feature, ships it on a Tuesday and announces it with a line that says "Various improvements and bug fixes." Then everyone …