Summer Opening Hours: Communicating Changes
Summer changes the rhythm of a lot of businesses. Evenings get busier for some, weekdays go quiet for others, and almost everyone takes a holiday at some point. …
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Guide
Win-Win Discounts: Bundles Instead of Price Cuts
A straight price cut is the fastest promotion you can run and often the most expensive one. Bundles give customers a real reason to say yes while protecting …
How to Start a Climbing or Bouldering Gym
Climbing has grown from a niche sport into a social habit for many people, and a well-run gym becomes a second home for its regulars. This guide walks you …
How to Sunset a Product Feature
Every feature you ship carries a hidden cost: code to maintain, bugs to fix, support questions to answer and a little more clutter for every new user. Removing …
Half-Year Accounts: What to Review at the End of June
The end of June is the halfway mark of the calendar year, and it is the perfect moment to look at your books before summer pulls your attention elsewhere. A …
How to Start a Digital Products Business
Templates, guides, presets, printables, spreadsheets and mini courses can be made once and sold many times. That is the appeal of digital products, but "passive …
Startup Customer Churn Interviews: A Script
A cancellation survey tells you that a customer left. A churn interview tells you why. Twenty honest minutes with a former customer can reveal the broken …