Half-Year Marketing Budget Reallocation
The end of June is the perfect moment to look at your marketing budget with fresh eyes. Six months of real results tell you far more than the plan you wrote in …
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Guide
How to Start an Escape Room Business
An escape room sells something people struggle to find elsewhere: an hour of shared focus, a little drama and a story to tell afterwards. If you love puzzles …
How to Start a Grant Writing Business
Charities, schools, arts groups, research teams and small businesses all chase grant funding, and many of them lack the time or skill to write strong …
Trade Association Membership as a Marketing Channel
Plenty of small businesses pay a trade association membership fee every year, display the logo on their website and leave it at that. Used well, though, a trade …
Preparing a Mid-Year Investor Update
Your regular investor updates tell people what happened last month. A mid-year investor update does something bigger: it steps back, compares the first half of …
How to Start a Pottery Studio
A pottery studio sells something people crave more every year: a few hours away from screens with their hands in clay. Turning that love into a business takes …
Startup Sales Playbook: Writing Your First One
In the early days, the founder is the sales process. Everything lives in one head: who to call, what to ask, how to handle the price question. A sales playbook …