Summer Slowdown Marketing: Keeping Sales Moving
For many small businesses, July and August feel like someone turned the volume down. Customers travel, clients go quiet and inboxes fill with out-of-office …
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Guide
How to Set Payment Terms for B2B Customers
When you sell to other businesses, the price is only half the deal. The other half is when you actually get paid. Clear payment terms protect your cash flow, …
How to Write a Startup Strategy Memo
A strategy memo is a short written document that explains where your startup is going, why, and what you will and will not do to get there. Writing one forces …
Event Sponsorship ROI: How to Measure It
Summer is peak season for fairs, festivals, races and conferences, and every one of them seems to want a sponsor. Writing the check is easy. Knowing whether it …
Writing an Investor FAQ Document
Every fundraise involves answering the same questions over and over: how big is the market, why now, what happens if a bigger company copies you, how will you …
How to Start a Newsletter Business
A newsletter can be a hobby, a marketing channel or a business in its own right. The difference is a clear audience, a reliable publishing rhythm and a plan for …
How to Run a Startup Pricing Review
Most startups set a price once, often in a hurry before launch, and then leave it alone for years. Meanwhile the product gets better, customers change and costs …