Relaunching a Loyalty Program in the New Year
Plenty of small businesses have a loyalty program that quietly stopped working: a stamp card nobody asks for, an app with a few hundred dormant members, or …
Format
Guide
Writing a Brand Manifesto
A brand manifesto is a short, bold statement of what your business believes and why it exists. Done well, it guides your marketing, your hiring and your …
Customer Reactivation Campaigns in February
Somewhere in your records is a list of people who already know you, liked you enough to buy once and then quietly drifted away. February is a smart time to …
Tax Refund Season Marketing for Retailers
For many US households, a tax refund is the biggest single deposit of the year, and plenty of it gets spent on things they have been putting off. Tax refund …
Winter Slow Season Promotions That Bring Traffic
The weeks after the January rush can feel painfully quiet. The good news is that a slow season is also the easiest time to stand out, because most of your …
Pancake Day Promotions for Cafes and Bakeries
Shrove Tuesday falls on 29 February in 2028, a leap day, which gives cafes and bakeries a rare excuse to make Pancake Day feel extra special. With a short, …
Black History Month: Respectful Business Marketing
Black History Month is a time to learn about and honor Black history, achievement and culture. It is not a sales event. Small businesses can still take part in …