Handling Customer Complaints on Social Media
A complaint on social media feels personal, public and urgent all at once. Handled badly, it can turn into a pile-on. Handled well, it can show hundreds of …
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Guide
How to Write Clear Terms and Conditions for a Service
Your terms and conditions are the quiet document that decides who pays when a client cancels late, what happens when a project grows, and how a disagreement …
How to Start a Beach Equipment Rental Business
Every summer, visitors arrive at the beach without chairs, umbrellas or toys, and they are happy to pay someone who saves them the hassle. A beach equipment …
Back-to-School Marketing: Planning Early
By late July, many families are already thinking about uniforms, supplies, schedules and routines, and the businesses that win back-to-school season are the …
Startup Hiring: Writing Take-Home Assignments Fairly
A good take-home assignment shows you how someone really works, and a bad one quietly drives away your best candidates. The difference is rarely the task …
How to Run a Small Insider Round
Sometimes the fastest money is already on your cap table. An insider round lets you raise a modest amount from investors who already know your company, usually …
Writing a Social Media Policy for Staff
Your team is on social media every day, and sometimes they talk about work. A clear, fair social media policy helps everyone know what is fine, what is not and …