Writing a Staff Dress Code
A good staff dress code answers one simple question for your team: "What should I wear to work here?" Written well, it keeps customers' first impressions …
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Guide
Business Credit Limits: How to Ask for an Increase
A credit limit that fit your business a year ago can feel tight once sales grow, suppliers want bigger orders or the busy season looms. Asking for more is …
Re-Engagement Emails for Inactive Subscribers
Every email list slowly fills with people who stopped reading. They signed up for a reason, then life moved on. Re-engagement emails give those inactive …
Managing Contractors and Freelancers Well
Contractors and freelancers let a small business bring in skills it cannot hire full time, from design and bookkeeping to development and copywriting. The …
How to Start a Lemonade and Drinks Stand Business
A lemonade stand sounds like a kid's project, but a well-run drinks stand at markets, festivals and busy summer spots can be a real seasonal business. This …
Fundraising for Consumer Brands: What Investors Look For
Consumer brands are easy to love and hard to fund. Investors see hundreds of beautiful products every year, and most of them never reach a size that returns …
Marketing a New Product Line to Existing Customers
Your existing customers already know you, trust you and have your details on file, which makes them the easiest first audience for a new product line. But …