Fall Safety Checklist: Leaves, Lighting and Slips
Autumn brings beautiful colors and a predictable set of hazards for small businesses: wet leaves on steps, darker evenings, rain tracked across floors and …
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Guide
Post-Round Communications: Announcing a Raise
You closed the round. Now comes a moment many founders rush: telling the world. A well-planned announcement can attract candidates, reassure customers and open …
Startup Customer Health Scores: A Simple Model
Most customers do not leave without warning. Logins drop, support tickets pile up, the champion goes quiet. A customer health score pulls those signals into one …
Black Friday Planning: Starting in September
Most small businesses start thinking about Black Friday in mid-November, when the big retailers are already shouting. Black Friday planning that starts in …
How to Start a Hot Chocolate or Cider Stand
When the air turns crisp, a warm cup in cold hands is one of the easiest things in the world to sell. A hot chocolate or cider stand can be a weekend side …
Startup Q4 Sprint: Planning the Last 90 Days of the Year
The last 90 days of the year are shorter than they look. Between Halloween, Thanksgiving and the quiet week after Christmas, a startup gets maybe ten solid …
Fundraising for Marketplaces: Metrics Investors Want
Marketplace investors read your numbers differently from SaaS or retail investors. They want to know whether buyers and sellers actually find each other, …