Open Enrollment: Explaining Benefits to Staff
Your team cannot value benefits they do not understand. Open enrollment is the moment when employees decide on health coverage and other benefits for the year …
Format
Guide
Free Shipping Thresholds: How to Set Them
"Free shipping on orders over a set amount" is one of the oldest tricks in online retail, and it still works. But pick the wrong number and you either give away …
Writing Holiday Greeting Emails Customers Open
Every December, inboxes fill with near-identical "Season's greetings" emails that nobody opens. Yours can be different. A holiday greeting email that feels …
How to Start a Toy Store
An independent toy store can be one of the happiest places on a high street: kids with their noses against the glass, parents rediscovering games they loved, …
Heating Costs: Keeping a Shop Warm for Less
When the weather turns cold, a shop has to stay warm enough for customers to linger and for staff to work comfortably, while the door opens hundreds of times a …
Startup Holiday Gifting for Customers and Partners
A good holiday gift from a startup is not about the price tag. It is a small, well-timed signal that you noticed someone, valued the work you did together and …
Year-End Customer Thank-You Campaigns
A sincere thank-you at the end of the year is one of the cheapest, warmest things a small business can do. Done well, it reminds customers why they chose you …