Collecting Holiday Customer Stories for Next Year
The best marketing material for next holiday season is happening in your business right now. The customer who drove across town for a last-minute gift, the …
Format
Guide
Grant Applications: Writing a Winning Budget Section
Many small businesses pour their energy into the project story of a grant application and leave the budget until the night before the deadline. That is a …
Startup Exit Planning: Thinking About Acquisitions Early
Thinking about selling your startup when you have just found your first customers can feel premature, even a little disloyal to the mission. But exit planning …
Christmas Eve Marketing for Last Orders
The last few days before Christmas are full of customers who left it late and are happy to pay for certainty. The businesses that win them are not the loudest. …
AI for Building Staff Rotas
Building a rota by hand is a weekly puzzle: who is available, who needs more hours, who cannot close two nights in a row and how to cover the busy Saturday …
Preparing for a January Bank Review
If your business has a loan, an overdraft or a credit line, there is a good chance your bank will want to review it early in the new year. A January bank review …
How to Start a Bridal Shop
A bridal shop is part boutique, part event planner and part trusted friend. Brides arrive with big hopes, a budget and a deadline, and the shops that thrive …