How to Write a Simple Marketing Plan That Fits on Two Pages
A marketing plan does not need 40 pages, a consultant or a week of workshops. It needs seven clear decisions that fit on two pages and guide what you do every …
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How to Automate Repetitive Tasks in a Small Business Without a Developer
Copying leads into a spreadsheet, sending the same reminder email, moving files from one folder to another: small businesses lose hours every week to tasks a …
How to Get a Small Business Loan: Options, Requirements and Tips
Borrowing is not a sign that a business is struggling. Used well, a loan buys equipment, stock or time that pays for itself. The trick is knowing which kind of …
Inventory Management for Small Businesses: A Practical Guide
Inventory is usually the biggest pile of cash sitting in a small business, and it is the easiest one to lose track of. This guide walks through the handful of …
How to Run Customer Discovery Interviews That Tell You the Truth
Most founders talk to customers. Far fewer learn anything from it, because the conversations are designed to confirm the idea rather than test it. Here is how …