Planning a Shop Refit During the Quiet Season
The weeks after the holiday rush are the calmest your shop will be all year, which makes them the natural moment to fix the tired counter, the awkward fitting …
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Guide
New Year Resolution Marketing That Feels Genuine
Every January, inboxes fill up with "new year, new you" messages that sound the same and quietly suggest customers are not good enough yet. New Year resolution …
How to Start an Indoor Playground
Every parent knows the feeling of a long winter week with restless kids and nowhere to go. An indoor playground solves that problem, and a well-run one becomes …
Veganuary Marketing for Food Businesses
Veganuary brings a wave of curious eaters into January, many of them trying plant-based food for the first time. For restaurants, cafes, bakeries, delis, food …
Fundraising for Solo Founders
Raising money without a co-founder is harder, but it is far from impossible. Investors back solo founders every year when the story is clear, the risks are …
Startup Pricing Pages for Self-Serve and Sales-Led Plans
Your pricing page has two very different visitors. One wants to pick a plan and pay with a card in five minutes. The other needs a quote, a security review and …
Running a Customer Survey Over the Holidays
The quiet days between Christmas and the new year are a surprisingly good time to ask customers what they think. Memories of their holiday shopping are fresh, …