Writing a Tagline for Your Small Business
A good tagline is a handful of words that tells people what you do, who you do it for or how it feels to work with you. It sits under your logo, on your van, …
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Guide
How to Start a Mobile Bar Business
A converted horsebox, a vintage trailer or a stylish pop-up counter can turn into a busy little business serving drinks at weddings, birthdays and corporate …
Startup Security Basics: Protecting Customer Data Early
Early-stage startups rarely get hacked by geniuses. They get caught out by a reused password, a shared admin account, an old contractor who still has access or …
Writing Standard Replies for Customer Emails
If you answer the same five questions in your inbox every week, you are rewriting the same email over and over. Standard replies fix that. A small library of …
Customer Personas Without the Fluff
Most customer personas end up as a pretty slide with a stock photo, a made-up name and a favorite coffee order, and then nobody looks at them again. This guide …
How to Start a Meal Kit Business
A local meal kit business sits in a sweet spot: people want to cook good food at home but do not want to plan menus or shop for twelve ingredients. If you love …
Startup Expansion to the UK: A Practical Checklist
The UK is often the first overseas market for startups from the US, Europe and beyond: English speaking, close to Europe, and full of customers who buy software …