Business Credit Scores Explained: How to Build and Improve Yours
Your business has a credit score, whether or not you have ever checked it. Lenders, suppliers, landlords and even customers can look it up, and most small …
Format
Explainer
Unit Economics Explained: CAC, LTV and Contribution Margin
A business can grow fast and still be losing money on every customer. Unit economics is the discipline of checking whether each sale, subscriber or order makes …
The Marketing Funnel Explained: From Awareness to Loyalty
The marketing funnel is a simple picture of how strangers become customers and customers become fans. It is not a perfect model of how people buy, but it is one …
Marketing Attribution Explained: Which Channel Really Drove the Sale?
A customer sees your Instagram post, clicks a Google ad a week later, opens your newsletter and finally buys. Which channel gets the credit? That is the …
Retargeting Ads Explained: How to Win Back Website Visitors
Most people who visit your website leave without buying or getting in touch. Retargeting ads give you a second chance by showing your ads to people who have …
Email Segmentation Explained: Send the Right Message to the Right People
Sending the same email to everyone on your list is simple, but it treats a loyal customer of five years exactly like someone who signed up yesterday. …
How to Write a Unique Value Proposition (With Examples)
A unique value proposition is the short answer to the question every visitor silently asks: why should I buy from you instead of anyone else? Most small …