Secondary Sales: When Founders Can Sell Shares
Most founders spend years with nearly all their net worth tied up in shares they cannot easily sell. A secondary sale is one of the few ways to turn some of …
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Explainer
Retained Earnings Explained for Small Business Owners
Retained earnings is the running total of profit your business has kept instead of paying out to owners. It sounds like accountant jargon, but it answers a …
Down Rounds: What Founders Need to Know
A down round happens when your startup raises money at a lower valuation than its previous round. It can feel like a public verdict on your company, but it is …
Lead Investor vs Follow-On Investor: What Each Does
In almost every priced startup round, one investor leads and others follow. Knowing the difference between a lead investor and a follow-on investor changes how …
Personal Guarantees on Business Loans Explained
You set up a company or LLC partly to keep business debts separate from your home and savings. Then a lender hands you a form that quietly puts them back on the …
Retargeting Ads Explained for Small Budgets
Retargeting ads show your business again to people who already visited your website or engaged with you, which makes them one of the few ad types that can work …
Bridge Rounds Explained: Extending Your Runway
A bridge round is a short-term raise that carries your startup from where it is today to a stronger moment for its next full round. Used well, it buys time to …