Option Pools Explained: Size, Timing and Dilution
An option pool is the slice of your company set aside to reward the people you have not hired yet. It sounds simple, but the size of the pool and the moment it …
Format
Explainer
Accounts Receivable Turnover Explained
You can have a full order book and still run short of cash if customers take too long to pay. Accounts receivable turnover is the simple ratio that tells you …
Free Trial vs Freemium: Choosing a SaaS Model
Free trial or freemium? It is one of the first big decisions a SaaS founder makes, and it shapes your pricing page, your onboarding, your support load and your …
Board Seats and Investor Control Explained
Raising money is not only about valuation. It is also about who gets a say in the big decisions. Board seats, voting rights and protective provisions decide how …
Convertible Note Terms Explained: Caps, Discounts and Interest
A convertible note looks short and friendly, but four small terms decide how much of your company an early investor ends up owning. This guide explains …
Writing Off Equipment: Section 179 and Capital Allowances
When you buy a van, a laptop, a coffee machine or a workshop full of tools, the cost does not always come off your taxable profit the way an ordinary bill does. …
Valuation Methods for Early-Stage Startups
Valuing a startup with little or no revenue feels more like art than math, and in many ways it is. Still, investors lean on a handful of methods to frame the …