Case Study: How Dollar Shave Club's Launch Video Built a Brand
In 2012 a little-known startup posted a funny, low-budget video on YouTube. Within days it had a flood of orders, and within four years the company was sold to …
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Case Study
Case Study: How Mailchimp Bootstrapped to a $12 Billion Exit
Mailchimp never raised a dollar of venture capital. It started as a side project inside a small web design agency, took years to become the main business and …