Startup Hiring: Writing Take-Home Assignments Fairly
A good take-home assignment shows you how someone really works, and a bad one quietly drives away your best candidates. The difference is rarely the task …
Category
Startups
From idea validation to product-market fit: practical playbooks for early-stage founders.
Hiring a Fractional CMO: When It Makes Sense
Your startup is doing some marketing. There is a newsletter, a few ads, a social account someone updates when they remember, and maybe an agency or two. What is …
Remote Startup Offsites in Summer: A Planning Guide
For a remote startup, an offsite is one of the few times the whole team shares a room, a meal and a long conversation. Summer makes it tempting to pick …
Startup Demo Days: How to Prepare
A demo day gives you a few minutes on stage in front of a room full of investors, partners and press, and then a few frantic weeks of follow-up. The founders …
Hiring a Fractional CFO for Your Startup
There is a stage in most startups when the founder is still doing the finance work at night, the bookkeeper is keeping the books tidy, and nobody is really …
Building a Startup Partner Program
Some of your best customers probably arrived through someone else: a consultant who recommended you, an agency that set you up for a client, or a product that …
How to Write a Startup Strategy Memo
A strategy memo is a short written document that explains where your startup is going, why, and what you will and will not do to get there. Writing one forces …