Small Business Saturday: How to Take Part
Small Business Saturday falls on 27 November 2027 in the US, sitting right between Black Friday and Cyber Monday. It is the one day of the shopping weekend …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Gift Bundles: Pricing and Promoting Them
Gift bundles take the hardest part of holiday shopping, deciding what to buy, off your customer's plate. Done well, they raise your average order value, move …
Thanksgiving Marketing Without the Hard Sell
Thanksgiving falls on 25 November 2027, and for a few days before the big shopping weekend, customers are thinking about family, food and gratitude rather than …
Bonfire Night and Fireworks Season Promotions
Bonfire Night lands on 5 November, and the weeks around it are full of cold evenings, local displays and people looking for something warm to eat, wear or do. …
Running a Holiday Giveaway Without Breaking the Rules
A holiday giveaway can bring in new followers, email subscribers and a burst of goodwill at the busiest time of year. It can also land you in trouble if the …
Planning Your Marketing Budget for Next Year
A marketing budget is not a guess you type into a spreadsheet in December and forget by February. It is a plan for which customers you want to reach, how you …
Holiday Video Content for Small Brands
Short videos are one of the easiest ways for a small brand to feel human during the busiest shopping weeks of the year. You do not need a studio, a crew or a …