Building a Visual Brand Kit for a Small Business
If your social posts, flyers, website and shop sign all look slightly different, customers have to work harder to recognize you. A visual brand kit fixes that. …
Category
Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Partnering With Neighbor Businesses on Holiday Bundles
The bakery next door, the florist across the street and the candle maker down the road all want the same thing in December: more shoppers who spend a little …
In-Store Holiday Events That Bring Customers Back
A holiday event can fill your shop for one evening, but the real prize is the customer who comes back in January, March and next December. This guide shows you …
Late-Night Winter Shopping Events for Local Shops
When the evenings turn dark by five o'clock, a street full of lit windows and open doors feels like an invitation. A late-night winter shopping event gives busy …
Loyalty Tiers: Designing Silver, Gold and VIP Levels
A flat loyalty program treats your once-a-year shopper and your every-week regular exactly the same. Tiers fix that. With a simple Silver, Gold and VIP ladder, …
Advent Calendar Promotions: 24 Days of Offers
An advent calendar promotion gives customers a reason to check in with you every day from 1 to 24 December. Done well, it builds a daily habit, spreads your …
Cyber Monday Planning for Small Online Shops
Cyber Monday falls on 29 November 2027, closing out the long shopping weekend that starts on Thanksgiving. For a small online shop, it can be the busiest day of …