Packaging Inserts That Drive Repeat Orders
The moment a customer opens your parcel is the one time you have their full, happy attention. A well-planned packaging insert uses that moment to make the …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Writing Category Pages That Rank and Sell
Your category pages are often the first thing a shopper sees when they find your store through search. Yet most small online shops treat them as a plain grid of …
Gift-With-Purchase Offers That Protect Margin
A gift-with-purchase offer can feel more generous than a discount while costing you far less, but only if you plan it with your numbers in front of you. This …
Selling Holiday Party Packages for Venues
Restaurants, bars, event spaces and even larger cafes all get the same question in late autumn: "Can you do our holiday party?" A clear set of holiday party …
Google Review Response Templates
Every review on your Google Business Profile is a small public conversation, and your reply is read by far more people than the original reviewer. These Google …
Promoting a Seasonal Menu
A new seasonal menu is one of the few marketing moments a cafe, restaurant, bakery or food truck gets to create on its own schedule. Done well, it gives …
Marketing to Holiday Tourists and Visitors
Every December, your town fills with people who do not know it well: families visiting relatives, day-trippers coming for the lights and markets, travelers on a …