How to Collect Testimonials and Write Customer Case Studies
Prospects trust what your customers say about you far more than what you say about yourself. Yet most small businesses collect testimonials by accident, if at …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Influencer Marketing for Small Businesses: How to Work With Micro-Creators
You do not need a celebrity or a big agency budget to benefit from influencer marketing. Small, focused creators with loyal audiences often deliver better …
12 Ways to Grow Your Email List (Without Buying One)
An email list is one of the few marketing assets a small business truly owns. Social platforms can change their rules overnight, but your subscribers stay with …
How to Do a Competitor Analysis in One Afternoon
You do not need an expensive research report to understand your competition. With free public tools, a simple spreadsheet and one focused afternoon, you can …
The Landing Page Checklist: 20 Elements That Lift Conversions
You paid for the click or worked hard for the visit. Now the landing page has a few seconds to convince that person to act. Use this 20-point checklist before …
B2B vs B2C Marketing: The Differences That Matter
Selling to a business is not the same as selling to a person, even though a person signs every purchase order. The differences in who decides, how long they …
The Product Launch Marketing Checklist: What to Do Before, During and After Launch
A product launch is one of the few moments when customers, partners and the press are naturally curious about what you are doing. Small businesses often waste …