12 Conversion Rate Optimization Tips for Small Websites
Getting more visitors is expensive. Turning more of the visitors you already have into customers is usually cheaper. These 12 conversion rate optimization tips …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
LinkedIn for Founders: How to Build a Personal Brand That Brings in Business
For many small companies, the founder is the most trusted marketing channel they have. LinkedIn is where buyers, partners and future hires go to check you out. …
Case Study: How Dollar Shave Club's Launch Video Built a Brand
In 2012 a little-known startup posted a funny, low-budget video on YouTube. Within days it had a flood of orders, and within four years the company was sold to …
SEO Basics for Small Business Websites: What Actually Moves Rankings
Search engine optimization is not a bag of tricks. For most small business websites, rankings come from a handful of basics done consistently: useful pages, …
How to Write a Brand Positioning Statement (With Templates)
A brand positioning statement is a short internal sentence that says who you serve, what you offer them and why they should choose you over the alternatives. It …
TikTok Marketing for Small Businesses: A Starter Playbook
TikTok rewards small businesses that are useful, honest and a little bit human, which is good news if you do not have a production budget. This playbook takes …
12 Customer Retention Strategies for Small Businesses
Winning a new customer takes time, money and effort. Keeping one usually takes less, yet many small businesses spend almost all their marketing energy on the …