How to Write a Unique Value Proposition (With Examples)
A unique value proposition is the short answer to the question every visitor silently asks: why should I buy from you instead of anyone else? Most small …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Case Study: How Dropbox Grew With a Two-Sided Referral Program
In its early years, Dropbox found that paying for search ads was too expensive for a low-priced product. So it gave customers a reason to bring their friends, …
Video Marketing for Small Businesses: Where to Start
Video can feel like a big, expensive leap for a small business. It does not have to be. With a phone, a simple plan and a few basic skills, you can make videos …
SEO vs PPC: Which Should a Small Business Invest In First?
SEO and pay-per-click advertising both put your business in front of people who are searching. One builds slowly and keeps working; the other works fast and …
How to Define Your Target Audience and Build Customer Personas
"Everyone" is not a target audience. The more clearly you know who your best customers are, what they need and how they decide, the easier every marketing …
On-Page SEO Checklist: 15 Fixes for Every Page
On-page SEO is everything you control on a single page that helps search engines understand it and helps visitors use it. Most fixes take minutes, cost nothing …
How to Build a Community Around Your Brand
A loyal community can bring you referrals, product ideas and repeat customers that no ad budget can buy. But most brand communities fade after a promising …