Case Study: Patagonia's "Don't Buy This Jacket" Black Friday Ad
On the biggest shopping day of 2011, an outdoor clothing company ran a full-page newspaper ad telling people not to buy its jacket. It became one of the most …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
B2B Holiday Marketing: Year-End Campaigns, Client Gifts and Timing
Business buyers do not shop like holiday consumers, but the season still changes how they behave. Budgets close, decision makers go on leave and inboxes …
Case Study: How REI's #OptOutside Turned Closing on Black Friday Into a Brand Moment
In 2015, outdoor retailer REI did something that sounded like commercial suicide: it announced it would close its stores on Black Friday, pay its employees …
After the Holidays: How to Turn Holiday Buyers Into Repeat Customers
The holiday rush brings in more new customers than any other time of year, and most of them never come back. A focused six-week plan after the holidays can …
12 Holiday Promotion Ideas That Aren't Just Discounts
Price cuts are the easiest holiday promotion to run and often the most expensive. Every percent off comes straight out of your margin, and customers can learn …
How to Market to Last-Minute Holiday Shoppers
Every year, plenty of people are still hunting for gifts days before Christmas. They are not looking for the lowest price. They want certainty: something good …
12 Local Holiday Marketing Ideas for Brick-and-Mortar Shops
Big retailers win the holidays with budgets. Local shops win with proximity, personality and community. These 12 ideas help a brick-and-mortar business turn the …