Raising Your Freelance Rates Without Losing Clients
Raising your freelance rates is one of the most uncomfortable conversations in self-employment, and one of the most important. If your prices stay the same …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
How to Find Freelance Clients in the UK
Finding freelance clients is the part of self-employment nobody trains you for. The work you are good at only pays once someone hires you, and in the first year …
Overtourism Backlash: How Tourism Businesses Can Adapt
Residents in some of Europe's most visited cities are pushing back against crowds, short-term rentals and rising rents. For tour operators, hosts, guides, cafes …
Freelance Portfolio Website: What to Put on It
A freelance portfolio website is where interested clients go to decide whether to contact you. Most only spend a short time there, so every page has to answer …
How to Follow Up With Leads Without Being Annoying
Most sales do not happen on the first contact. They happen because someone followed up at the right moment with something useful to say. Yet many small business …
Lead Magnets That Work: 12 Ideas for Small Businesses
A lead magnet is something useful you give away in exchange for a contact detail, usually an email address. The good ones attract the right people, the ones who …
How to Write a Sales Proposal That Wins the Deal
A sales proposal is where interest turns into a decision. Too many small businesses send a long document full of company history, attach a price at the end and …