PECR Explained: UK Email and SMS Marketing Rules
If you send marketing emails or texts to people in the UK, the Privacy and Electronic Communications Regulations (PECR) decide who you can contact and how. The …
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Cold Email Rules in the UK, EU and US (B2B)
Cold email can win new business clients, but the rules for sending it change completely when you cross a border. The UK, the EU and the US each take a different …
GDPR-Compliant Email Sign-Up Forms: A Checklist
Your sign-up form is where email marketing compliance begins. Get it right, and every subscriber on your list is someone you can prove agreed to hear from you. …
Soft Opt-In: When You Can Email Customers Without Consent
The soft opt-in is the rule that lets UK businesses send marketing emails and texts to existing customers without asking for explicit consent first. It is …
TCPA and SMS Marketing: Consent Rules in the US
Text messages get read, which is exactly why US law protects people from unwanted ones. The Telephone Consumer Protection Act (TCPA) lets consumers sue …
Data Use and Access Act 2025: What Changes for UK Businesses
The Data (Use and Access) Act 2025 is the biggest update to UK data protection law since Brexit. It does not replace UK GDPR, but it changes how you handle …
Year-End Thank-You Emails That Also Drive Sales
A year-end thank-you email is one of the few messages customers are happy to open in a crowded December inbox. Written well, it strengthens loyalty and quietly …