How to Run a Customer Referral Program
Your happiest customers already talk about you. A customer referral program simply gives that talk a little structure: a clear reason to share, an easy way to …
Category
Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Google Business Profile Posts: What to Share Each Week
Your Google Business Profile is often the first thing local customers see, sometimes before they ever reach your website. Posting to it regularly shows that you …
Case Studies for Small Businesses: A Simple Template
A case study is a customer story with a beginning, a middle and a result. For a small business, it can be the most convincing page on your website, because it …
Customer Testimonials: How to Collect and Use Them
A kind word from a real customer often does more selling than anything you write about yourself. Yet most small businesses collect customer testimonials by …
How to Write a Newsletter People Actually Open
Most small business newsletters do not fail because the list is too small. They fail because readers stop expecting anything useful from them. This guide shows …
Abandoned Cart Emails: What to Send and When
Every online shop has carts that get filled and then forgotten. A short, well-timed series of abandoned cart emails can bring many of those shoppers back, …
CAN-SPAM Act: Email Rules for US Small Businesses
The CAN-SPAM Act is the main federal law for commercial email in the US. Unlike UK and EU rules, it does not require consent before you send, but it sets firm …