Event Marketing for Small Businesses: A Planning Guide
A good event lets people meet you, try what you do and leave with a reason to come back. For a small business, that can be worth more than weeks of social …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Website Pop-Ups: When They Help and When They Hurt
Few things split opinion like website pop-ups. Some visitors find them helpful, many find them annoying, and most small business owners are not sure which camp …
Customer Surveys: Questions That Get Useful Answers
A customer survey is only as good as the questions inside it. Ask vague questions and you get polite, vague answers you cannot act on. Ask the right ones, in …
User-Generated Content: How to Get Customers Creating
The photos, videos and posts your customers share about you are some of the most convincing marketing you can get, because they come from real people instead of …
How to Price Promotions Without Killing Your Margin
A promotion can fill your shop in January or quietly wipe out a month of profit, and the difference is usually decided before the sale starts. This guide shows …
New Year Marketing Ideas for January
January is a strange month for small businesses. Customers are tired, budgets are tight after the holidays, and yet almost everyone is in a "fresh start" mood. …
Retargeting Ads Explained for Small Budgets
Retargeting ads show your business again to people who already visited your website or engaged with you, which makes them one of the few ad types that can work …