Lunar New Year Marketing Ideas for Small Businesses
Lunar New Year falls on 6 February 2027, and for millions of families it is the biggest celebration of the year. For a small business, that means a real chance …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Email Subject Lines That Get Opened
You can write the most useful email of your life, but if the subject line does not earn a tap, nobody reads it. The good news is that great email subject lines …
Press Releases for Small Businesses: When and How
A press release will not make you famous overnight, but the right one, sent to the right people at the right moment, can land you in the local paper, a trade …
Two-Way Business Texting: How to Run a Customer Text Line
Your customers already text their friends, their family and their dentist. A two-way business text line lets them reach you the same way, with quick questions, …
Affiliate Programs for Small Businesses
An affiliate program lets other people promote your products or services and earn a commission only when they bring you a sale. For a small business, that means …
Cause Marketing: Partnering With Local Charities
Cause marketing is what happens when a business and a charity team up so that both of them win: the charity raises money or awareness, and the business earns …
Marketing Metrics Dashboard: What to Track Each Month
Most small businesses have plenty of marketing data and very little time to look at it. A one-page marketing metrics dashboard fixes that. It pulls the handful …