Black History Month: Respectful Business Marketing
Black History Month is a time to learn about and honor Black history, achievement and culture. It is not a sales event. Small businesses can still take part in …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Presidents' Day Sales for Small Retailers
Presidents' Day weekend is one of the few long weekends in a quiet stretch of the retail year, and shoppers expect sales. For a small retailer, it is a chance …
Super Bowl Week Promotions for Local Businesses
The week before the big game is one of the busiest food and gathering weeks of the winter, and you do not need a stadium deal to get a share of it. With a few …
Burns Night Promotions for Pubs and Restaurants
Burns Night falls on Tuesday 25 January 2028, right in the middle of the quietest stretch of the year for many pubs and restaurants. It gives you a ready-made …
Writing Comparison Pages Against Competitors
When buyers are close to a decision, they search for your name next to a competitor's. If you do not have a page that answers that question, someone else will …
Brand Partnerships With Complementary Businesses
Some of the best customers you have not met yet already shop with a business next door to yours. A florist and a bakery, a bike shop and a cafe, a bookkeeper …
Gift Card Redemption Campaigns in January
December fills your till with gift card sales. January is when those cards come back through the door, or quietly sit in a drawer until they are forgotten. A …