Ramadan and Eid Marketing: A Respectful Guide
Ramadan 2027 is expected to begin around 8 February, with Eid al-Fitr around 9 to 10 March, and many of your customers, team members and neighbors may be …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Influencer Gifting for Small Brands
Sending your product to a creator you admire is one of the friendliest ways for a small brand to get noticed. Done well, influencer gifting builds real …
Direct Mail Marketing for Small Businesses
In a world of crowded inboxes, a well-designed postcard on a kitchen counter can get more attention than a dozen emails. Direct mail lets a small business reach …
How to Write a Marketing Brief
A marketing brief is a short document that tells everyone working on a project what you want, who it is for and how you will know it worked. Get it right and …
Galentine's and Self-Care Promotions for Small Businesses
Galentine's Day on 13 February has grown into a fun, friendly occasion for celebrating friendship, and it pairs naturally with self-care. For salons, cafés, …
Podcast Guesting as a Marketing Channel
Being a guest on other people's podcasts puts you in the ears of an engaged audience for 30 to 60 minutes, with a host who has already earned their trust. You …
WhatsApp Business for Customer Updates
For many of your customers, WhatsApp is where conversations already happen. Using WhatsApp Business to send order updates, booking confirmations and "your item …