Product Photography on a Budget
Good product photos do a lot of selling before a customer reads a single word. The good news is that you do not need a studio, a professional camera or a big …
Category
Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Spring Marketing Campaign Planner for Small Businesses
Spring is when customers come out of winter mode: they clear out, refresh, plan trips and start new projects. That makes March to May a great season to grow. …
Video Testimonials on a Budget: How to Film Them
A happy customer talking on camera can do more for your business than a page of polished copy. The good news is that you do not need a film crew to capture it. …
Loyalty Emails That Keep Customers Coming Back
Winning a new customer takes real effort, so it makes sense to give the people who already bought from you a reason to return. Loyalty emails do exactly that. …
Customer Appreciation Events: Ideas and Planning
A customer appreciation event is one of the warmest things a small business can do: you open your doors, say thank you in person and give your regulars a reason …
Event Sponsorship for Small Businesses
A banner at the local fun run, a stand at the spring craft fair, your name on the youth football shirts: event sponsorship can put a small business in front of …
Before and After Stories: Showing Results in Your Marketing
Few things sell a service faster than a clear picture of the change you deliver. A tired kitchen becomes a bright one, a messy spreadsheet becomes a clean …