Marketing Calendar Template for the Year
Marketing gets much easier when you stop deciding what to do each Monday morning. A marketing calendar puts the whole year on one page: your busy seasons, key …
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Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Podcast Advertising for Small Businesses
Podcast listeners spend a long time with the hosts they love, and many trust their recommendations. For a small business, that trust can be worth more than a …
Referral Cards and Printed Marketing That Still Works
In a world of feeds and inboxes, a well-made printed card can feel surprisingly personal. Referral cards, thank-you notes, postcards and flyers still earn their …
Writing a Tagline for Your Small Business
A good tagline is a handful of words that tells people what you do, who you do it for or how it feels to work with you. It sits under your logo, on your van, …
Customer Personas Without the Fluff
Most customer personas end up as a pretty slide with a stock photo, a made-up name and a favorite coffee order, and then nobody looks at them again. This guide …
April Fools Marketing: Fun Ideas That Do Not Backfire
April Fools' Day is a rare chance for a small business to show its sense of humor, and a good joke can earn more smiles and shares than a month of regular …
Customer Onboarding Emails for Small Businesses
The moment after someone pays you for the first time is when they pay the closest attention to your business. Customer onboarding emails use that moment well: …