Summer Sale Planning for Small Retailers
A summer sale can clear seasonal stock, bring lapsed customers back and give your cash flow a lift before the quieter weeks. It can also eat your margin and …
Category
Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Memorial Day Promotions That Respect the Holiday
Memorial Day weekend is one of the busiest shopping weekends of the year in the US, and it is also a day set aside to remember people who died serving in the …
Seasonal Product Launches: A Planning Checklist
A seasonal product has a short window to shine. Launch too late and the season is half over; order too much and you are left with boxes of summer stock in …
Writing Case Study Videos on a Budget
A short video of a real customer explaining how you helped them can persuade a hesitant buyer faster than any sales page. You do not need an agency or a big …
Building a Brand Story for Your Small Business
People rarely remember a list of features, but they do remember a good story. A brand story explains why your small business exists, who it is for and what it …
Customer Review Requests That Get Responses
Happy customers rarely leave reviews on their own. It is not that they do not care. They are busy, and nobody asked them at the right moment in the right way. A …
Influencer Contracts: What to Include
Working with creators can put your products in front of exactly the right people, but a friendly DM and a handshake emoji is not a plan. A clear influencer …