Building a Media Kit for Your Small Business
When a journalist, podcast host, event organizer or potential partner wants to feature your business, they usually want the same things: a short description, a …
Category
Marketing
Growth, branding, SEO, funnels and closing deals, without a big budget.
Customer Newsletters for Service Businesses
If you run a service business, your next booking usually comes from someone who already knows you: a past client, a neighbor of a client or a customer who …
Using QR Codes on Packaging and Receipts
Your packaging and receipts are the only marketing every single customer is guaranteed to see. A well placed QR code turns that moment into a next step: a …
Pride Month Marketing: Doing It Authentically
June is Pride Month, and every year more small businesses want to take part. That is a good instinct, but customers can tell the difference between a brand that …
Mid-Year Marketing Review for Small Businesses
Halfway through the year is the perfect moment to look up from the daily posting, emailing and advertising and ask a simple question: is any of this working? A …
Outdoor Event Marketing: Fairs, Markets and Festivals
A sunny weekend at a fair, a street market or a music festival can put your business in front of more people in one day than your website sees in a month. The …
Influencer Takeovers: How to Run One
An influencer takeover hands your social account to a creator for a day, a weekend or a single live session. Done well, it introduces your business to a warm …